Let me hand you an entire toolkit for selling on proof!
Proof, Credibility, and Believability gives you 26 separate ways to instantly increase the selling power of any marketing, advertising, and selling message.
Roy Furr – Proof, Credibility, and Believability
And yet, that just scratches the surface on what it will do for you.
Because it will install a brand-new attitude about using proof in your selling messages. It will make it crystal-clear what it takes to move past skepticism, doubt, and objections  and straight to the sale.
By the time you’re done with this training, you’ll have a complete understanding of what it takes to move your prospect to full belief in your product and selling promises.
Oh, and make sure you don’t skip the introduction: because it also reveals the two filters that your prospects are constantly using (whether they’re aware of it or not) to decide to STOP paying attention to your selling message. It sets the entire groundwork for how and why you use all 26 types of proof throughout your selling message (and even when not to!).
