Stone River Elearning – Personal BrandingThe keys to brand success are self-definition, transparency, authenticity and accountability.Personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization.Personal branding defines success as a form of self-packagingThe goal of this course is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals.This course is designed to take you through:Defining YourselfControlling and Developing Your ImagePersonal and Professional InfluencesSharpening Your BrandAppearance is keySocial MediaBrand Management during a CrisisBranding Personality TraitsWant to utilize this knowledge through Social Media to define and influence how others see you? REGISTER NOWCourse CurriculumGetting StartedPersonal Branding Introduction (0:36)Getting Started (1:13)Module Two: Defining Yourself (I)Defining Yourself (I) (4:15)Defining Yourself (I) Case Study (0:29)Module Two: Review QuestionsModule Three: Defining Yourself (II)Defining Yourself (II) (3:52)Defining Yourself (II) Case Study (0:31)Module Three: Review QuestionsModule Four: Controlling and Developing Your ImageControlling and Developing Your Image (3:28)Controlling and Developing Your Image Case Study (0:39)Module Four: Review QuestionsModule Five: Personal and Professional InfluencesPersonal and Professional Influences (3:41)Personal and Professional Influences Case Study (0:38)Module Five: Review QuestionsModule Six: Sharpening Your BrandSharpening Your Brand (3:47)Sharpening Your Brand Case Study (0:31)Module Six: Review QuestionsModule Seven: Appearance MattersAppearance Matters (3:32)Appearance Matters Case Study (0:28)Module Seven: Review QuestionsModule Eight: Social Media (I)Social Media (I) (4:03)Social Media (I) Case Study (0:39)Module Eight: Review QuestionsModule Nine: Social Media (II)Social Media (II) (3:25)Social Media (II) Case Study (0:35)Module Nine: Review QuestionsModule Ten: Brand Management During a CrisisBrand Management During a Crisis (3:30)Brand Management During a Crisis Case Study (0:26)Module Ten: Review QuestionsModule Eleven: Branding Personality TraitsBranding Personal Traits (2:52)Branding Personal Traits Case Study (0:27)Module Eleven: Review QuestionsClosing (0:22)
