Susan Su – Ultimate Email Playbook

The Ultimate Email
Playbook (WITH SCRIPTS) 
Susan Su – Ultimate Email Playbook

No more stone-cold rejection, or worse radio silence.
43 email scripts from best marketers on the web:

Welcome campaigns that train them to open
Activation drips that wake up cold leads
Conversion messages that they can’t resist

It’s like my hollywood tell-all.
The Full Table of Contents
Except there’s way more in the Playbook.

Welcome Emails
Template 1 Welcome email: basic template
Template 2 Welcome email: “Surprise free download”
Template 3 Welcome email: “Just hit reply”
Template 4 Welcome email: “Welcome to my content list”
Template 5 Welcome email: “Remember us?”
Template 6 Welcome: “a personal hello”
Activation emails
Template 7 Activation email: “want any help?”
Template 8 Activation email: didn’t complete
Template 9 Activation email: “Activated but didn’t buy”
Template 10 Activation email: “didn’t buy AGAIN”
Template 12 Activation email: “Activate last call”
Template 13 Activation email: “Trial to paid”
Resend to non-opens messages
Template 14 Resend to non-opens – fwd you’re invited
Template 15 Resend to non-opens
Template 16 Resend to non-opens
Reactivation Messages
Template 17 Reactivate: “Are you still at that job?”
Template 18 Reactivate: “hey, still doing __?”
Template 19 Reactivate: “still doing __?”
Cold emailing for B2B — OPENERS
Template 20 B2B emails: “Free trial”
Template 21 B2B emails: “great results, want the same?”
Template 22 B2B emails: “Who’s the right contact?”
Template 23 B2B emails: “How he did it”
Template 24 B2B email: “Strategy session, no cost”
Template 25 B2B emails: “Fwd: you’re invited”
Template 26 B2B emails: “Request your free assessment”
Template 27 B2B emails: “Have you tried this yet?”
Template 28 B2B Emails: “the tactics that no longer work”
Template 29 B2B emails: “Triple digit conversions”
Template 30 B2B emails: “Serving your peers”
Referral Messages
Nurture Messages
Template 32 Nurture Emails: “Please don’t forward”
Template 33 Nurture Emails: “The tactics that no longer work”
Template 34 Nurture Emails: “The Market is Heating Up”
Template 35 Nurture Emails: “Thanks and quick question re: growth”
Template 36 Nurture Emails: “See What They’re Saying About You”
Template 37 Nurture Emails: “Where do we send your free sample?”
Partnerships
Template 38 Partnership & B/D Email: “Let’s partner – 10k reach”
Investors
Template 39 Investor Emails: “Investor intro”
Template 40 Investor Emails: “Like your portfolio co X but for Y”
Mobile
Template 41 Mobile app emails
Template 42 Upsell Emails: “Your order confirmation”
“The Hard Sell”
Template 43: “The Hard Sell”
Conclusion