The Client-Getting Blueprint – Roy Furr
Course Description
If you’re sick and tired of wondering where your next client will come from… There’s hope!
You DO NOT have to sit around waiting for a client to call or email. You don’t have to resort to hope and prayer. You and you definitely should not spam your Facebook and LinkedIn contacts and groups, trying to get anybody to pay you a pittance to work for them.
There’s a better way.
A systematic approach to generating real demand for your expertise. A way to get clients to come to you, cash-in-hand, ready to pay you what you deserve, for the value you can provide.
It’s a system. A process. A blueprint.
It’s designed to take you through the 14 milestones every client business can pass to maximize success. Starting from wherever you are, and taking you to where you want to go.
It’s called The Client-Getting Blueprint.
This will help you launch and grow your client business…
If you want exact steps to follow to launch and grow your client business, The Client-Getting Blueprint is for you.
Every successful client business is based on these fundamental pillars:
Get Traffic: Get the attention of the right prospects through both attraction-based organic marketing and paid advertising.
Make Conversions: Build a funnel that gets the best prospects on the phone, pre-educated, pre-motivated, and pre-qualified to do business with you.
Profit from favorable Economics: Create a solution for your prospect’s problem that’s worth paying big money for.
Fulfill on the Value: Actually serve your clients, deliver value, and create a remarkable experience.
To launch your client business, you must lay your foundation in each of these areas first. Then you revisit each area to build and scale the business, expanding, improving, and optimizing it as you go.
The Client-Getting Blueprint is built from the ground up to help you achieve all of this, starting effectively at zero…
Like every other BTMSinsiders training title, it focuses first and foremost on proven-effective strategies.
The training is built to apply to ANY client business, regardless of industry. That means if you’re a copywriter or marketing agency like many in my core audience, you’ll quickly see how this applies to you. And yet, if you’re in any other industry, you’ll find you can easily adapt these principles and strategies to build your business, too.
This training is built for action-takers.
It’s full of simple, direct worksheets that help you ask the important questions to build your client business. All you have to do is follow the video, fill in the simple worksheets, and your action plan for launching and growing your business will be laid out before your eyes.
Let me give you a headstart with the 30-Day Launch Your Client Business Challenge…
When you login to the player to start The Client-Getting Blueprint, you’ll see the first lesson is The 30-Day Launch Your Client Business Challenge.
This is a special bonus addition to The Client-Getting Blueprint that takes you through the entire foundation of launching your client business, in 30 days. In about one hour per day.
You’ll cover over 10 hours of training, in measured doses, plus the specific action items and steps you need to take.
Just follow along and by the end of these 30 days, you’ll be well on your way to getting your first great client  if you haven’t gotten them already.
And by the end of these 30 days, you will have built a rock-solid foundation for a client business that can grow and scale with you, well into the future.
(And yes, I recommend you start here even if you already have a client business. First, because it can help you fill any holes that might currently be limiting your client business success. And second, because the blueprint is additive and these first lessons are the foundation for everything else going forward.)
The Client-Getting Blueprint is a SUBSTANTIAL training…
… And it is still in development, with new content being added consistently to the BTMSinsiders catalog.
You can start with what’s available now, and get access to everything else as it’s added to the ever-expanding library of BTMSinsiders training.
The Client-Getting Blueprint is divided to cover the 3 main stages of growing a client business: Launching, Building, and Scaling.
And divided across these 3 stages there are 14 total milestones any client business can go through to scale to its fullest potential.
(Important note: If you just want to be a solopreneur you don’t have to go through all 14 stages.Simply go as far as your goals and aspirations take you. However every client business that reaches maximum scale will reach all of the 14 milestones.)
Here are the Stages and Milestones [including their current development status]:
Stage 1: Launching Your Client Business [Available Now]
BONUS: 30-Day Launch Your Client Business Challenge
Milestone 1: Economics: Starter Offer (V1)
Milestone 2: Conversion: Manual & Organic Prospecting Funnel
Milestone 3: Traffic: Phase 0
Milestone 4: Value: Putting in the reps
Stage 2: Building Your Client Business
Milestone 5: Economics: Next-Level Offer (V2) [Available Now]
Milestone 6: Conversion: Leadership Marketing [Available Now]
Milestone 7: Traffic: Phase 1: Traffic Foundation [Available Now]
Milestone 8: Conversion: The 5-Step Client Funnel [In Development]
Milestone 9: Traffic: Phase 2: Core Traffic Sources [In Development]
Milestone 10: Conversion: Funnel Optimization [In Development]
Milestone 11: Value: Manage the volume [In Development]
Stage 3: Scaling Your Client Business
Milestone 12: Economics: Offer V3 [In Development]
Milestone 13: Traffic: Phase 3: Scaling Your Traffic [In Development]
Milestone 14: Value: Build the business [In Development]
Start watching now…
Some of the later milestones of The Client-Getting Blueprint are still in development, but you can start watching now with the BTMSinsiders All-Access Pass.
See for yourself. When you join BTMSinsiders, you get The Client-Getting Blueprint included with your membership.
Course curriculum
1
START HERE: The 30-Day Launch Your Client Business Challenge
What is The 30-Day Launch Your Client Business Challenge?
Start Your Daily Emails for the 30-Day Challenge
30-Day Challenge Downloads
2
Introduction to The Client-Getting Blueprint
Video Lesson (1:02:08)
Intro Downloads (Worksheet & Mind Map)
3
Milestone 1: Economics: Starter Offer (V1)
Intro, Video Lesson (6:50)
Define your MARKET, Video Lesson (37:33)
Define the PROBLEM, Video Lesson (17:33)
Define the SOLUTION, Video Lesson (1:01:10)
Identify the CLIENT, Video Lesson (23:34)
A Quick Request
Wrap-Up, Video Lesson (4:30)
Downloads for Milestone 1 (Worksheet & Mind Map)
4
Milestone 2: Conversion: Manual & Organic Prospecting Funnel
Intro, Video Lesson (3:23)
Minimum Viable Funnel, Video Lesson (10:26)
Appointment Booking Tool, Video Lesson (36:49)
Strategy Session, Video Lesson (1:00:38)
Offer, Video Lesson (25:51)
Getting Paid, Video Lesson (16:20)
Follow-Up, Video Lesson (26:02)
A Quick Request
Wrap-Up, Video Lesson (4:39)
Downloads for Milestone 2 (Worksheet & Mind Map)
5
Milestone 3: Traffic: Phase 0 Traffic Strategy
Intro, Video Lesson (8:26)
Minimum Viable Traffic, Video Lesson (8:27)
Cold Email Messaging, Video Lesson (32:06)
Cold Calls, Video Lesson (4:15)
Conferences & Events, Video Lesson (10:40)
Value-First Contribution, Video Lesson (18:28)
Organic Leadership Marketing, Video Lesson (15:11)
A Quick Request
Wrap-Up, Video Lesson (4:42)
Downloads for Milestone 3 (Worksheet & Mind Map)
6
Milestone 4: Value: Putting in the Reps
Intro, Video Lesson (6:50)
What does “Putting in the reps†mean? Video Lesson (12:37)
The Specific Process of Building a $120,000/Year Client Business, Video Lesson (50:06)
Getting Things Done in Your Client Business, Video Lesson (30:18)
Turn On Your Client-Getting System, Video Lesson (8:14)
A Quick Request
Wrap-Up, Video Lesson (9:56)
Downloads for Milestone 4 (Worksheet & Mind Map)
7
Milestone 5: Economics: Next-Level Offer
Intro, Video Lesson (12:22)
Offer Reflections, Video Lesson (47:40)
Revisiting Client Offer Types, Video Lesson (24:21)
4-Part Offer Presentation, Video Lesson (43:20)
A Quick Request
Wrap-Up, Video Lesson (9:03)
Downloads for Milestone 5 (Worksheet & Mind Map)
8
Milestone 6: Conversion: Leadership Marketing
Intro, Video Lesson (7:42)
Becoming a Thought Leader, Video Lesson (40:43)
Your Keynote Presentation, Video Lesson (39:46)
Your Media Channels, Video Lesson (1:05:55)
Wrap-Up, Video Lesson (4:58)
Downloads for Milestone 6 (Worksheet & Mind Map)
Related Training: Content Marketing to Grow Your Business
9
Milestone 7: Traffic: Phase 1 Traffic Fundation
Intro, Video Lesson (14:35)
Before Traffic, Analytics, Video Lesson (13:35)
Remarketing, Video Lesson (24:38)
Branded Search, Video Lesson (17:45)
Wrap-Up, Video Lesson (4:39)
Downloads for Milestone 7 (Worksheet & Mind Map)
10
More useful lessons from Breakthrough Marketing Secrets
The EBA Method for Getting Clients [+ why cold emails & DMs don’t work]
