The Siege Media Team – SiegeLearn Content Marketing Course

Ross Hudgens grew content marketing/SEO agency Siege Media to the Inc. 5000 list in back-to-back years. The Austin, Texas and San Diego, California based agency has managed to stand out from the crowd in a saturated SEO services landscape.
The Siege Media Team – SiegeLearn Content Marketing Course
They’re currently a team of 75 people and approximately 12 dogs.
Caroline Gilbert has 8+ years of experience in content marketing, SEO and public relations. Today, she assists in strategy to fuel triple digit growth for Siege Media’s clients. She also runs the internal training program that siegelearn is based off of.
Vince Nero pushes content forward everyday at Siege Media. He can be found uncovering new content formats, streamlining tasks and diving deep with team members to uncover the “why” or “why not” content was successful.
Course Curriculum
Content Marketing

How to Brainstorm Ideas
How to Brainstorm Link Driven Content
How to Brainstorm Search Driven Content
Using Social Proof to Validate Good Ideas
Determining an Outreach Market for Link-Driven Assets
How to Choose a Content Format
Design Best Practices For All Content Needs
Listicle Creation Best Practices
SEO Driven Article Best Practices
Infographics for Link Building Best Practices
Long-form Content Best Practices
Survey Content Best Practices
Best Practices for Interactives
Photography for Content Marketing
Video Tips for SEO
Content Marketing Quiz

Outreach

What is Link Building?
What Makes Something Linkable?
Improving Outreach with AIDA
Subject Lines That Get 20%+ Open Rates
Make or Break Outreach Details
4 Tried and Tested Prospecting Methods
How to Vet a Prospect in Seconds
How to Find an Email When it Gets Hard
4 Advanced Prospecting Techniques
How to Get the Huffington Post, Fast Company and More to Cover You
How to Get Influencers and Bloggers to Cover You
How to Conduct Broken Link Building (BLB)
Common Scenarios and Follow Ups
Leveraging Reddit for Links and Traffic
How to Track and Report On Links
Learning from Failed Outreach
Outreach Quiz

SEO

Must-Know SEO Terms for Content Marketers
Beginner Keyword Research for Content Marketers
How to Optimize Without Keyword Stuffing
Ranking Factors You Should Know
Can I Rank For This?
How SERPs Can Inform Your Content
How to Rank for “How-to” Keywords
How to Rank for “Ideas” Keywords
How to Rank for “Quotes” Keywords
How to Rank for “Best” Keywords
Single Page SEO Auditing for a Content Marketer
How to Use SEO & Content to Increase Traffic
How to Grow Without Ever Going Viral
SEO Quiz