Chris – Wardley Mapping

Learn this revolutionary approach to making better strategic decisions through greater situational awareness using maps.
Why use Wardley Maps?
Chris – Wardley Mapping
Collaborate more effectively with visual cues from a map.

Identify patterns of change over time creating competitive advantage.

Minimise duplication of systems
What will I learn?
The basic principles of mapping and how to relate them to your business.

What are Value Chains? Identifying your customers, their needs and their journeys.

Understanding evolution in a map.

Anticipate the future by looking at economic patterns.

Identify where to outsource.
Content

Introduction

1. Value Chains – Introduction (5:49)
2. Self-Awareness (6:38)

Value Chains

3. Value Chains – Theory (8:17)
4. Value Chains – Practice 1 (3:04)
5. Value Chains – Practice 2 (4:07)

Users, User Needs & User Journeys

6. Users (5:18)
7. User Needs (7:13)
8. User Journey (4:27)
9. Summary – Users, User Needs and User Journeys (5:18)

 

Wardley Maps

10. Evolution – Introduction (15:19)
11. Recognizing Evolution Levels (14:08)
12. Wardley Map (3:51)

Organization

13. Outsourcing 1 (8:45)
14. Outsourcing 2 (5:18)
15. Approach (9:02)
16. Organization (9:50)

Patterns

17. Inevitability (7:10)
18. Innovation Types (5:22)
19. Economic Patterns (7:30)
20. Inertia (8:25)

Conclusion

21. Wrap – Up (3:44)
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