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About the course:

Digital Marketing – Basic, Intermediate and Advanced course – Social Media Marketing, Performance marketing, Integrated marketing, Growth strategies, Mastering marketing management

What you’ll learn

• Introduction to Digital Marketing, what is Digital Marketing, Marketing research..
• The Objective of learning, The digital marketing Revolution, Digital Marketing History
• Digital Marketing Job Opportunities, Who Should Learn Digital Marketing? Digital Marketing Experts are likely to Get Paid More
• Digital Marketing Expert – Trending Jobs, Foundation of Digital Marketing Course, Activity
• Important Terms for Digital Marketing, Important Concepts for Digital Marketing, SEO (Search Engine Optimization), SEM (Search Engine Marketing)
• PPC (Pay-per-click), CPC (Cost-per-click), CTR (Click-through rate)
• SERP (Search Engine Results Page), Keywords, Ad Rank, Landing Page
• Conversion Rate, A/B Testing, Impressions, Clicks Impressions Share, Quality Score
• Ad Copy, Ad Extensions, Retargeting, Remarketing, Display Advertising
• CPM (Cost per thousand impressions), CPA (Cost per acquisition), CRM (Customer Relationship Management), CMS (Content Management System)
• Influencer Marketing, Social Media Marketing, How to Define Business Digitally
• Unique Selling through Digital Marketing Course, How to Validate Your Business Idea

Requirements

• Mobile / Laptop / PC with Good Internet Speed
• Notepad to make the note.

Description

What is Digital Marketing?

Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.

Why Digital Marketing?

Digital marketing helps you reach a larger audience than you could through traditional methods and target the prospects who are most likely to buy your product or service. Additionally, it’s often more cost-effective than traditional advertising and enables you to measure success on a daily basis and pivot as you see fit.

Benefits of Digital Marketing

Digital marketing is cost-effective.

Digital marketing is measurable.

Digital marketing allows you to target ideal customers.

Digital marketing allows you to reach people at the start of the buying journey.

Digital marketing enables you to make changes as you go.

Digital marketing improves your conversion rate.

Types of Digital Marketing

• Search Engine Optimization (SEO)
• Content Marketing
• Social Media Marketing
• Pay Per Click (PPC)
• Affiliate Marketing
• Native Advertising
• Marketing Automation
• Email Marketing
• Online PR
• Inbound Marketing
• Sponsored Content
• Search Engine Marketing (SEM)
• Instant Messaging Marketing

Who this course is for:

• Any Students
• Working Professionals