Digital Vidya – Certified Digital Marketing Master Course

Digital Marketing is a vast and expanding subject. Being both an art & a science, the syllabus of Digital Marketing Courses must keep being updated. The regular updates keeps this Digital Marketing Program a league apart from that of other Digital Marketing Institutions. File Size: 10 GB

Digital Vidya – Certified Digital Marketing Master Course

44 Modules

Curriculum of Our Digital Marketing Training Program

Digital Marketing is a vast and expanding subject. Being both an art & a science, the syllabus of Digital Marketing Courses must keep being updated. The regular updates keeps this Digital Marketing Program a league apart from that of other Digital Marketing Institutions.

In this Certified Digital Marketing Master program, commonly called the CDMM course, our approach to Digital Marketing training is exhaustive. You will learn various techniques of Digital Marketing through a series of 44 Modules.
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The number of modules in this Digital Marketing course for each domain will vary based on the importance and effectiveness of each domain. Each module will typically be delivered in one week. For you to learn all the modules of Digital Marketing in the duration promised, we will conduct multiple online classes every week.We believe that taking up an Digital Marketing Course is the best way to get trained in the Digital Marketing space.

Digital Vidya’s experience in the training industry since 2009, along with the apparent requirements of learning Digital Marketing make the case clear for the CDMM course to be the best in the industry. Since, all of the research and application on Digital Marketing takes place online, you have to be on this platform to learn.

Search Engine Optimization [SEO] (4 Modules)Search Engine Marketing [SEM/Google AdWords] (5 Modules)Social Media Marketing [SMM] (5 Modules)Email Marketing (3 Modules)Inbound Marketing (4 Modules)Web Analytics (5 Modules)Facebook Marketing (2 Modules)Other Digital Marketing Topics (15 Modules)

Introduction to SEO

How do Search Engines work?

Indexing & Crawling Basics

Optimizing Crawl Budget

Intro to SEO

Organic Search vs. Paid Search Results

Anatomy of a Search Result (Search Snippet)

What is On-page SEO (Content, Architecture, HTML)?

What is Off-page SEO/Link Building (Social, Content-based, PR)?

Keyword Research

Finding Seed Keywords: Mind Map for Keyword Research

Using Wikipedia, Forums for Keyword Research

Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords

Google Keyword Planner Tool

On-page SEO

HTML Basics

Web Page Basics: What is HTML, JavaScript,CSS

Basic HTML Tags to create a web page

HTML Tags for SEO: Title, H1, META Tags, IMG, A

On-page SEO Elements

Crawling: XML, HTML Sitemaps, Robots.txt

Content Clusters (Creating SEO-based content)

Negative on-page to avoid

Technical SEO

URL Architecture

Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)

301 Redirects

Mobile SEO

App Store Optimisation

Mobile Websites: Responsive, Adaptive, Dynamic

Optimizing for Voice Search

Schema markup

What is Schema & Why is it relevant to SEO.

Schema Types – Micro, JSON-LD

Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness

How Schema shows up in SERPs

Off-page SEO

Link Building

What is Link Building
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Link Building Tactics

Manual Link Building Process

Link Building Metrics

Social SEO

Quora

YouTube Video SEO

Slideshare, Scribd and other Social Channels for SEO

Local SEO

What is Local SEO, Pigeon Update

Google My Business, Bing Places

Local Pages on your website

Local Listings/Citations

Backlink Audits using SEMrush.com

Backlink audit of one website

How to audit backlinks of competitors and gain insights?

SEO Audit, Tools, Measurement

SEO Audits

What are SEO Audits?

Different Types of SEO Audits

Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page

Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit

Google Search Console

Algorithm Updates

History of Google Algorithms

Panda, Penguin, Pigeon, Caffeine updates

RankBrain and the Future of SEO

Measurement with Google Analytics

Basics of Google Analytics

SEO Metrics to Measure – On-page, Off-page, Technical

SEO Reporting

SEO Resources, Careers in SEO

Top Blogs to follow for SEO

Free Learning Resources – Moz, Google Analytics

A career in SEO
Archive: https://archive.is/CYwxq

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