Hardenbrook – The Cold Email Academy 2022Your InstructorMike HardenbrookMike is currently the Chief Strategist for GrowthGeeks.com, a marketplace for hiring marketers on-demand and CMO of GrowthHacker.TV.He’s founded several successful ups (3 bootstrapped, 1 VC funded) and specializes in using email to grow B2B sales into the millions.His work has been seen on Inc, Forbes, Techcrunch, NextWeb, & Entrepreneur.He is also a mentor to accelerator programs at Dreamit Ventures, Baylor, and Univ. of ChicagoCourse CurriculumWelcome to the Cold Email AcademyGetting ed – What You Need To Know Before ing The First LessonCold Email Academy Cliff NotesCold Email Masters WorkbookSoftware, Tools, & Leads Discount Bonuses (0:34)Template Scripts, Sequence, and PsychologyCold Email BootcampHow to Take Action with This Course (2:21)The 4 Core Principles to Build a Sales Machine (3:15)How to Use Cold Email to Grow Your Business (3:09)The Cold Email Mentality (2:32)Who Uses Cold Email Successfully (2:23)Debunking the Myths (2:38)Types of Cold Email Campaigns (4:01)Best Practices with Cold EmailIntro to Targeting with Cold Email (1:54)Targeting with Cold Email (3:13)Lets Create Your Perfect Prospect (4:00)Customer Persona WorksheetCustomer In Context by Steve BlankDIY Prospecting (Like a Boss)Intro to Prospecting Like a Boss (1:15)DIY Prospecting Benefits and Drawbacks (3:47)Purchasing Leads: Benefits and Drawbacks (3:16)DIY Prospecting Built to Scale (2:02)Types of Emails We Want (2:18)Prospecting Apps and Extensions (8:28)Prospecting Google, Linkedin, Directories, and Forums (6:36)Prospecting Competitors, Angellist, Product Hunt, and Twitter (9:17)Super Fast with Linkedin (4:09)Turning Directories into Emails (3:50)Targeting Based on Software (1:40)The Twitter Hack (4:19)My Secret Source (3:45)Scrubbing Your Data (1:50)Scale Wining Sources with Outsourcers (6:29)Instructions for Organizing Data Sources (2:13)Purchasing Prospect LeadsDo You Need Any Help? (0:24)Types of Lead Brokers (3:43)Calculate Your Estimate ROI (2:33)Outreach and Working with a Rep (2:07)Writing Irresistible Cold EmailsWriting Irresistible Cold Emails (1:22)Defining Your One Thing (0:53)Content, Length, Spacing, and Punctuation (3:45)The Connect-the-Dots Formula (3:14)The Soft Touch Formula (6:07)3 Levels of Personalization (7:52)Your Call to Action (1:19)Quick Hack for Composing Emails (1:24)Subject Lines that Get Opened (3:55)The Do’s and Don’ts (3:30)How to Address Your Recipients (3:05)Signatures and using PS, BTW and FYI (3:49)Spot Checking Your Emails (2:22)Compliance and References (2:44)Compliance – Can-Spam ResourceFollow-up Sequences that ConvertFollow-up Sequences that Convert (1:59)How Many Follow-up Emails to Send (2:49)Is Your Sequence Annoying? (4:02)Follow-up Sequence Breakdown (9:26)Sending Cadence (2:44)Using Humor in Your Follow-ups (2:57)Delivering Your Email at ScaleReady to Hit Send!? (1:34)Sending Emails with a Plan (0:50)Apps to Send in Bulk (4:06)GMass Sending Extension (Easy and Inexpensive) (4:06)Setup Your Email Alias (2:17)Important Tout UpdateHacks to Bulk Import Your Prospects (3:04)Formatting Your Templates (3:55)How to Send Custom Emails in Bulk (3:46)Setting Up Follow-up Campaigns (2:50)Typical Open, CTR, and Bounce Rates (2:23)Setting Up Seed Accounts and Do Not Mail Lists (2:19)You Did it! Final Thoughts (0:29)
