Isaac Rudansky – Ad Retargeting: Convert More Clients

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Isaac Rudansky – Ad Retargeting: Convert More Clients

52 Video lessons in HD
8h 25m of class content

LESSONS
CHAPTER 1: WELCOME AND INTRODUCTION

1. Welcome To The Retargeting Admasterclass

2. What Are Remarketing And Retargeting- Defining Our Objectives And Purpose
CHAPTER 2: THE DIGITAL ADVERTISING ECOSYSTEM: UNDERSTANDING HOW RETARGETING WORKS

3. The Digital Advertising Ecosystem – Part 1

4. The Digital Advertising Ecosystem – Part 2

5. Understanding Ad Exchanges And How They Work

6. What Remarketing Looks Like On The Inside

7. Quiz – Chapter 2
CHAPTER 3: DEVELOPING YOUR REMARKETING AND RETARGETING STRATEGIES

8. Audiences And Segments- The Foundation Of Your Remarketing Strategy

9. Understanding Intent Signals And Visitor Engagement

10. Behavioral Characteristics – The Composition Of Your Segments

11. Combining Characteristics – Infinite Possibilities

12. Characteristics That Matter To You – Your First Assignment

13. Quiz – Chapter 3
CHAPTER 4: PLANNING YOUR RETARGETING CAMPAIGNS LIKE A PRO

14. Funnel Based Segmentation – Funnel Mapping

15. Funnel Based Segmentation – Using The Funnel To Develop Your Lists

16. Using Your Website To Plan Your Remarketing Lists

17. Mapping Your Ad Groups Using Your Lists And Values – Part 1

18. Mapping Your Ad Groups Using Your Lists And Values – Part 2

19. Quiz – Chapter 4
CHAPTER 5: USING GOOGLE ANALYTICS TO DEVELOP AND BUILD YOUR AUDIENCE SEGMENTS

20. Introduction To The Google Analytics Tag

21. Logging Into Google Analytics Account & Retrieving Your Analytics Tracking Tag

22. Adding Your Google Analytics Tag To Your Website And Verifying That It’s Working

23. Quiz – Chapter 5
CHAPTER 6:TIPS, TRICKS & SHORTCUTS USING GOOGLE TAG MANAGER AS YOUR TAG MANAGEMENT SYSTEM

24. The Benefits Of Using Google Tag Manager

25. Signing Into Your Google Tag Manager Account

26. Adding Your Basic Google Analytics Tag Through Google Tag Manager

27. Setting Up Custom Button And Link Click Tracking In Google Tag Manager

28. Adding Page Level Scroll Depth Tracking In Google Tag Manager

29. Adding Custom User Engagement Timers In Google Tag Manager

30. Adding Google Adwords Conversion Tracking Through Google Tag Manager

31. Setting Up Your Google Adwords Remarketing Tag Using Google Tag Manager

32. Quiz – Chapter 6
CHAPTER 7: BUILDING YOUR REMARKETING AUDIENCES IN YOUR GOOGLE ANALYTICS ACCOUNT

33. Linking Your Google Adwords And Google Analytics Accounts

34. Introduction To The Google Analytics Audience Builder

35. Building Remarketing Audiences In Google Analytics Based On URL Attributes

36. Developing Remarketing Audiences Using Your Adwords Campaigns And Adwords Data

37. Setting Up Goal Based Remarketing Audiences In Google Analytics

38. Setting Up Event Based Audiences Using The Google Analytics Display Builder

39. Importing Remarketing Audiences From The Google Analytics Solutions Gallery

40. Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns

41. Data Drilldown – Using In-Market Segments To Enhance Your Remarketing Audiences

42. Quiz – Chapter 7
CHAPTER 8:INTRODUCTION TO CONFIGURING YOUR REMARKETING CAMPAIGNS IN GOOGLE ADWORDS

43. How Google Analytics And Adwords Talk To Each Other

44. Importing Google Analytics Goals Into Adwords For Conversion Tracking

45. Viewing And Analyzing Google Analytics Remarketing Audiences In Google Adwords

46. Quiz – Chapter 8
CHAPTER 9: USING THE GOOGLE ADWORDS AUDIENCE BUILDER TO BUILD YOUR RETARGETING AUDIENCES

47. Introduction To Building Retargting Ads Lists In Google Adwords

48. Building New Remarketing Lists Inside Google AdWords Final

49. Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic

50. Quiz – Chapter 9
CONCLUSION

51. Conclusion
FINAL QUIZ

52. Final Quiz
CLASS DESCRIPTION
Learn The Art And Science Of Profitably Remarketing And Retargeting To Increase Your Client Conversion Rates
AFTER THIS CLASS YOU’LL BE ABLE TO:

Develop and build successful remarketing campaigns inside Google AdWords.
Understand your website users from a psychological perspective.
Lay the foundation of your campaigns by planning your remarketing list in advance.
Use Google Tag Manager to track advanced audience characteristics.
Use Google Analytics to collect the right types of data on your website visitors.
Use advanced remarketing strategies like Dynamic Remarketing.
Run fully comprehensive campaigns using third-party platforms like AdRoll.
Expertly build your audiences with a range of professional tools.
BONUS: Plug-and-play formula builder that will help you calculate all of the most essential KPIs that you need to manage, develop, and optimize your digital campaigns.

WHAT YOU WILL LEARN:

What remarketing is, how the technology that enables it has evolved over the years and what remarketing looks like from the inside
How to understand the digital marketing ecosystem and navigate ad exchanges
Use affinity audiences and in-market segments to enhance your campaigns
The basics of funnel-based segmentation / audience mapping
How to use the funnel and your website to develop your retargeting lists
The fundamentals of Google Analytics, Tag Manager and AdWords
How to build audiences with Google Analytics Audience Builder
How to build new remarketing lists in Google AdWords

WHO THIS CLASS IS FOR:

Small business owners and startups who want to convert more clients.
Ecommerce brands looking to increase online sales.
Agencies who want to increase their digital marketing offering.
In-house marketers who deal with strategy and expansion.
Lead-generation affiliate marketers.
Anyone wanting to start a career in digital marketing.
SEO specialists wanting to diversify their skillset.
Web programmers, designers, front end and full stack developers.
Freelancers and businesses already working with Ads.
Digital nomads looking for work that they can do from anywhere in the world.
Marketing managers and reps looking to elevate their existing skills.
Content Marketers.
All levels of experience.

ABOUT YOUR INSTRUCTOR:
Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally. As one of the foremost paid ad experts in the world, Isaac Rudansky has helped over 900k students and has overseen millions of dollars in campaign spend.