Jon Loomer – 2015 Fb Mastery Workshops

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Jon Loomer – 2015 Fb Mastery Workshops
Facebook’s custom ad reports give marketers powerful insights into the performance of their advertising. But are they being used properly, if at all?
After this session, you’ll walk away with the following:

Mastery of effective naming conventions to make analysis most efficient
Mastery of what metrics are required by objective
Mastery of report breakdowns by age, gender, country and placement
Mastery of how to use custom reports to optimize advertising
Five saved reports, designed for specific objectives

You can learn invaluable information regarding your own audience and the audiences of your competitors through the use of Audience Insights. You can apply this information to run advertising that reaches your target customer, leading to profits.
After this session, you’ll walk away with the following:

Mastery of data and charts available within Audience Insights
Mastery of audience analysis of your own fans, customers and website visitors
Mastery of analysis of your competitor’s audience
Mastery of isolating the key characteristics of your target audience
Five saved audiences that you can use for targeting your ideal audience after the workshop