Market Motive – Email Marketing Practitioner

Email marketing has the power to nurture relationships with prospects and loyal customers at all stages of the buying cycle. In this course, Matt Bailey walks through proven strategies for creating an email program.
Market Motive – Email Marketing Practitioner
From building lists, to crafting emails, to avoiding spam filters, and all the way to generating conversions and sales, learn to build an email marketing program that moves prospects toward a purchase and keeps loyal customers coming back.
Section 1: Introduction to Email Marketing :: Matt Bailey

Section 2: Email as Conversation :: Matt Bailey

Section 3: Creating the Email :: Matt Bailey

Section 4: Landing Pages :: Matt Bailey

Section 5: The Mailing List :: Matt Bailey

Section 6: Spam and Blacklists :: Matt Bailey

Section 7: Working with Email Service Providers (ESPs) :: Matt Bailey

Section 8: Metrics & Measurement :: Matt Bailey