Description
Matthew Jervis – Logo Design for Your Small Business download, Matthew Jervis – Logo Design for Your Small Business review, Matthew Jervis – Logo Design for Your Small Business free
Matthew Jervis – Logo Design for Your Small Business
16 Video lessons in HD
2h 30m of class content
Exclusive bonus content
LESSONS
1. Course Introduction
2. What Is A Logo And What Makes It Successful
3. What Kind Of Logos Are There?
4. Logo Creation Considerations
5. Creating Your Logo: Ideation & Research
6. Creating Your Logo: Brainstorming, Sketching, & Typography
7. Color & Logo Refinement
8. Logo Review And Finalization
9. Introduction To Photography Logo Case Study
10. Research
11. Directions And Brainstorming
12. Getting Feedback
13. Logo Refinement
14. Deliverables/Formats
15. Logo Production
16. Wrap
CLASS DESCRIPTION
Concept, Create And Produce A Logo For Your Business.
Logos are a vital asset for any business. A good logo acts as a public touchpoint for everything that a brand represents: it establishes consistency of look and feel, adds a level of professionalism, and conveys the core ethic of the business. But you don’t need to be a professional designer to create a logo for your business or side-hustle.
Join Matthew for this class, and you’ll learn:
What makes a great logo, how to differentiate between types of logos, and how to get started on doing your own logo research
How to create preliminary sketches of your logo, import it to the computer, and add color
How to prepare logo files for many different use cases, from printed business cards to social media icons.
This class is designed to be accessible and actionable, and devoted to the basics of design thinking. Matthew will break logo design down into a step-by-step process and help you choose the tools you need.
The DIY series is for creatives who want to create designs for themselves. The classes are geared toward beginners who aren’t necessarily ‘designers’, but need materials to represent themselves (or their small business). Classes labeled DIY are project-specific, under three hours in length, and priced affordably. Learn to design what you need quickly and easily.
Software Used: Adobe Illustrator CC 2015.3
MATTHEW JERVIS
Matthew Jervis is an innovation consultant and program instructor based in the San Francisco Bay Area. After years spent as a branding designer and art director, Matthew began leveraging his professional experience and training into working in education as a lesson designer and instructor for kids; kindergarten through graduate school.
Now, after years of creating and leading educational design-Ââ€thinking workshops for kids, Matthew has begun designing unique programs for big kids and corporate clients. Professional programs are designed to encourage team collaboration, effective creative engagement, asset recognition, and teach creative survival skills.
Matthew continues his work with kids of all ages, addressing ways in which public school enrichment programs can provide meaningful student experiences and career connectivity through the creative process.
By utilizing our instinctual creativity and curiosity, Matthew has developed several programs and workshops that focus on problem solving and design thinking. His work has been widely adopted in San Francisco Bay Area Public Schools and speaks to regularly to students and museum groups.
Matthew has appeared numerous times at Maker Faire and has served as a teaching consultant to summer camps, The Boys and Girls Club, the Alameda Dept. of Education, and private and public teaching programs. Additionally Matthew currently teaches courses on creative strategies and thinking at San Francisco’s Academy of Art University. Matthew’s book, “How To Entertain, Distract, and Unplug Your Kids†hits the shelves in Summer 2015.
