MECLABS, Flint McGlaughlin – Value Proposition Development

12,300

Category:

The most efficient way to grow your sales is by converting more of the prospects you already have in your pipeline. In most cases, businesses don’t dominate market segments because they have superior products or service File Size: 10.03 GB

MECLABS, Flint McGlaughlin – Value Proposition Development

The most efficient way to grow your sales is by converting more of the prospects you already have in your pipeline. In most cases, businesses don’t dominate market segments because they have superior products or services, but because they know how to clearly communicate an effective value proposition to the appropriate customer segments at the right times.
During the course you’ll learn proven techniques you can immediately implement, including:

1How to identify and articulate a value proposition as well as its three derivatives
2How to adjust the four elements of force to maximize the impact and effectiveness of your value proposition on a prospect
3How to infuse your value proposition into all of your marketing collateral for continuity and congruency

Get immediately download MECLABS, Flint McGlaughlin – Value Proposition Development

Our team conducted extensive research on value communication theories, with some articles dating back more than 100 years. In addition to reviewing more than 1,100 academic articles regarding competitive advantage, differentiation, unique selling points, and value proposition, we’ve analyzed claims and theories from some of the best minds ever on the subject, including:
    Michael Lanning

Rosser Reeves

David Ogilvy

Claude C. Hopkins

Walter Scott

Daniel Starch

Michael Porter

Philip Kotler
books
We also conducted an academic roundtable discussion around the topics of value proposition with the top universities around the world to discuss why and how people make choices.  Together with top researchers and professors, we formulated a number of different hypotheses relating to the individual effects of a value proposition on the likelihood of a prospect to convert. In doing so, we determined the drivers that motivate a person to say “yes”.
Universities that were in attendance included:
University of Oxford

University of Cambridge

Villanova University

University of Florida
Readmore: http://archive.li/GBe1I

70
    70
    Your Cart
    Chet Holmes – The Institute Course Remove
    Chet Holmes – The Institute Course
    1 X 4,000 = 4,000
    ChatGPT Mastery Course (2023) Remove
    ChatGPT Mastery Course (2023)
    4 X 350 = 1,400
    Jenny Ngo – Great Night Sleep Remove
    Heal Your Gut Summit 2016 Remove
    Heal Your Gut Summit 2016
    1 X 4,000 = 4,000
    JeaFX : SMC PREMIUM COURSE Remove
    JeaFX : SMC PREMIUM COURSE
    4 X 149 = 596
    TradeGuider Education Package | Available Now ! Remove
    Youtube Seo Secrets 2023 (2023) Remove
    Youtube Seo Secrets 2023 (2023)
    3 X 350 = 1,050
    Hindustan Stock Market Academy Remove
    Hindustan Stock Market Academy
    3 X 199 = 597
    The Ultimate Guide to Ecom Mastery (2023) Remove
    Art of Trading – Pinescript Mastery 2023 Remove
    Commando Trader Complete Course Remove
    Commando Trader Complete Course
    1 X 4,000 = 4,000
    Smart Google Traffic (2023) Remove
    Smart Google Traffic (2023)
    3 X 150 = 450
    BnfTv Youtube Course Remove
    BnfTv Youtube Course
    3 X 150 = 450
    Amanda Craven – Amazon Gold Remove
    Amanda Craven – Amazon Gold
    1 X 4,000 = 4,000
    Mobile Marketing Masterclass 2023 Remove
    Mobile Marketing Masterclass 2023
    1 X 297 = 297
    Envelope Profit System Remove
    Envelope Profit System
    1 X 800 = 800
    Ben Malol – eCom Blueprint Bootcamp Program Remove
    SaheliChatterjee – Freelance 101 Academy Remove
    Ultimate Edit Course By Nitish Kunwar Remove
    Adventures by Captain Jack Remove
    Adventures by Captain Jack
    1 X 1,992 = 1,992
    D.E.Moggridge – Maynard Keynes Remove
    D.E.Moggridge – Maynard Keynes
    1 X 4,000 = 4,000
    Get 1000+ Ai Avatar Readymade Reel Videos Remove
    Cold Emails On Fire – Leon Sheed Remove
    ClayTrader – Mastering Level 2 Remove
    ClayTrader – Mastering Level 2
    1 X 800 = 800
    Curtis Arnold – The PPS Trading System Remove
    Boomerang Day Trader (Sep 2014) Remove
    Boomerang Day Trader (Sep 2014)
    1 X 4,000 = 4,000
    Mage Omega X – Greg Jacobs Remove