Pricing Psychology – Nick Kolenda
Overview
You can make prices seem cheaper without changing the numerical values. This course summarizes those techniques (and more).
Introduction
Video 1:Â How Do We Evaluate Prices?
Choosing Your Price
Video 2:Â Which Numbers Should You Choose?
Video 3:Â Should Your Price Be Rounded or Precise?
Displaying Your Price
Video 4: What’s the Best Visual Size for Your Price?
Video 5:Â Where Should You Position Your Price?
Video 6:Â What Should You Put Next to the Price?
Video 7:Â How to Design Your Pricing Package
Motivating Your Customer
Video 8:Â How to Reduce the Pain of Paying
Video 9:Â How to Structure the Payment
Video 10:Â Which Products Should You Discount?
Video 11:Â Which Type of Promotion Should You Offer?
Video 12:Â How Large Should Discounts Be?
Video 13:Â How to Frame and Display Your Discount
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