Sean Ellis – Growth Master Training Course

Breakout growth requires an effective Growth Master leading the charge. This is a self-paced course taught by Sean Ellis, founder and CEO of GrowthHackers, that will teach you the fundamentals to become an effective Growth Master.
Sean Ellis – Growth Master Training Course
He shares best practices for leading a team to execute a growth process that drives results. Sean has evolved these best practices through his roles leading growth efforts at Dropbox, LogMeIn and Eventbrite and by collaborating with effective growth leaders at other breakout success companies such as Facebook, Uber and Slack.

In this course, you will learn how to:

keep your team consistently engaged in growth
prepare in advance for each growth meeting
conduct an effective growth meeting to maximize the growth
follow up after each growth meeting to ensures plans are effectively executed
focus your team on the highest leverage growth opportunities
accelerate your team’s testing velocity for maximum growth learning

This course is designed for anyone who wants to become an effective Growth Master. Effective growth masters often have backgrounds as marketers, product managers, growth analysts or even founders.
INSTRUCTOR

Sean Ellis, CEO and Founder of GrowthHackers, co-author of Hacking Growth, former growth/marketing leader at Dropbox, Eventbrite, LogMeIn and Lookout.
CERTIFICATION
At the end of the course you’ll have an opportunity to become a certified Growth Master by getting at least nine correct answers on the 10-question exam.
Class Curriculum
Section 1: Course Goals & Agenda
Start

Welcome to the Course + Course Goals and Agenda (4:32)
Section 2: Key Growth Fundamentals
Start

Introduction to Section 2 – Key Growth Fundamentals (0:43)

Start

Lecture: Growth is Cross-Functional (3:43)

Start

Lecture: Finding Your North Star Metric (5:07)

Start

Lecture: Testing Drives Growth (4:52)

Start

Lecture: Twitter’s Accelerated Testing (1:41)

Start

Lecture: Focus Testing on Specific Objectives (6:57)
Section 3: The Growth Process
Start

Introduction to Section 3 – The Growth Process (0:35)

Start

Lecture: What’s an Effective Growth Process (2:27)

Start

Lecture: The Growth Testing Process (2:21)

Start

Lecture: Analyze the Situation (1:48)

Start

Lecture: Idea Generation for Objectives (4:24)

Start

Lecture: Inputs That Drive Growth Ideas (3:49)

Start

Lecture: Prioritize in Weekly Growth Meeting (4:07)

Start

Lecture: Launch Tests (3:47)

Start

Lecture: Analyze Tests and Report Progress (3:27)

Start

Lecture: Easy Access to Testing History (1:55)

Start

Lecture: Test Analysis Leads to New Ideas (1:29)

Start

Lecture: Repeat to Achieve Objectives (1:33)
Section 4: The GrowthMaster Role
Start

Introduction to Section 4 – The GrowthMaster Role (0:23)

Start

Lecture: Qualities of a Good GrowthMaster (3:20)

Start

Lecture: The GrowthMaster Role (3:36)

Start

Lecture: GrowthMaster Daily Activities (3:20)
Section 5: The Growth Team
Start

Introduction to Section 5 – The Growth Team (0:23)

Start

Lecture: Cross Functional Growth Team (1:20)

Start

Lecture: Who Should be on the Growth Team (2:12)

Start

Lecture: Growth Team Models (2:24)
Section 6: The Growth Meeting
Start

Introduction to Section 6 – The Growth Meeting (0:52)

Start

Lecture: The Weekly Growth Meeting (1:32)

Start

Lecture: Pre-Meeting Preparation (1:40)

Start

Lecture: Characteristics of a Qualified Idea (2:23)

Start

Lecture: Weekly Nominations From Team (1:36)

Start

Lecture: Who Attends the Growth Meeting (2:00)

Start

Lecture: Maintain Sense of Urgency (2:25)

Start

Lecture: Weekly Growth Meeting Agenda (2:43)

Start

Lecture: KPI Review (2:58)

Start

Lecture: Objective Progress, Key Learnings (1:59)

Start

Lecture: Review Planned Test Launches (2:39)

Start

Lecture: Choosing Right Tests to Launch (4:14)

Start

Lecture: Growth of Idea Backlog (1:53)

Start

Lecture: Post Growth Meeting (1:05)
Section 7: Pulling it All Together & Conclusion
Start

Introduction to Section 7 – Pulling it All Together & Conclusion (0:29)

Start

Lecture: Pulling It All Together (2:27)

Start

Lecture: The Good GrowthMaster… (2:05)

Start

Conclusion (0:49)
Section 8: Resources & Certification Exam
Start

Resources

Start

Quiz: GrowthMaster Certification